Jorg Snoeck
Captain of Retail, Award-winning Author, Entrepreneur & Speaker: What does the future of shopping look like?
Reviews
"Using keen observations, Snoeck points the way to retailers who are already defining the trends and will be table stakes for anyone in retail in the near future."
Bob Phibbs
The Retail Doctor
"Technology will bring everyone together and provide never-before-seen opportunities. We cannot escape the future, but whoever who listens to the keynote of Jorg is ahead of the pack!"
Wouter Kolk
CEO Europe & Indonesia
Ahold / Delhaize
"As Snoeck puts it very aptly, the retail industry is about to change more in the next 10 years than over the past 100 years. These changes are already manifesting in countries like China, the US & Japan, where a lot of traditional retailers threaten to miss their window."
Dirk Van den Berghe
Executive Vice President Walmart Inc - Regional CEO Asia and Canada
Walmart Inc
"Retail is the mirror on society. With ever-faster societal changes, customer-focused businesses have to adapt rapidly. A passion for the industry and actual advice are the combination that characterises this keynote."
Bart Claes
CEO
JBC
"We will feel the effects of the digital revolution that is hurtling by. Snoeck has written a very relevant update! He informs, inspires, confronts and launches an enormous call to reflection and call to action. It is wonderful to see such a high-quality speech."
Wouter Torfs
CEO
Torfs
"Snoeck draws up a clear image of what technology can mean for tomorrow’s world. He doesn’t just illustrate the issues at hand, however, Snoeck also creates a context that allows you to find solutions. Truly useful for retailers!"
Dieter Penninckx
CEO FNG Group
"Retail is the mirror on society. One does not need doomsday theories or expensive seminars on “disruption” to win, but several factual guidelines to go on this journey. A passion for the industry and actual advice are the combinations that characterises Jorg Snoeck."
Frank De Moor
CEO
Q-Park
"What I love about Snoeck is their look at the experience from a 360 perspective: everything from the data to the human centric design. As they show, the future of retail isn’t just about a shift from physical to digital and back again, its about the spaces in between."
Billie Whitehouse
CEO
Wearable X
"In these disruptive and Uberian times, it remains important to focus on what you excel at. This keynote clearly indicates the essential trends that keep you on your toes as a retailer, pushing your organization to be fluid and at the top of its game."
Erwin Van Osta
CEO
Hubo
"Jorg clearly shows that there is fragmentation on the demand side and temporary fragmentation at the supply side, while technology serves as a matching partner. This requires a concentration (of platforms) and a curated product range."
Cor Molenaar
Marketing professor
RSM/Erasmus Universiteit Rotterdam
"Jorg Snoeck invites us to step into the new retail world where shopping is intuitive, constant and everywhere. A world that has changed from push to pull, where data is key and where service is taken to the next level by chatbots and robots."
Roland Palmer
Managing Director
Alibaba Benelux
"Even though I am quite familiar with (online) retail, Jorg Snoeck still managed to surprise me. It’s great that plenty of examples he used end triggers its audience continuously: it really puts you to thinking."
Frans Colruyt
COO
Colruyt Group
About Jorg Snoeck
Captain of Retail, Jorg Snoeck, is on a personal mission to ensure more entrepreneurs and businesses can continue to thrive in the challenging and rapidly changing the retail landscape. That’s why his aim is to enlarge the common brain of this industry in turmoil. Given his background as an entrepreneur and award-winning author, his passion especially lies with the analysis of shopping behavior and the scrutiny of the changing consumer.
Speaking
Speaking engagement:
Keynote | Conference Speaker, Trainer | Mentor, Coach, Webinar | Live Video, Presenter, Interview | Debate | Panel, Master Class, Custom Video, Advisory Service
Expertise:
Retail | Lifestyle | Fashion, Business | Management | Strategy, Facilitators | Presenters | Moderators, Finance | Micro and Macro Economics, Food | Health | Wellness, Leadership, Media | New Media, Innovation | Creativity
Field of Speaker:
Authors, Entrepreneurs, Business Leaders, Futurists | Trend Forecasters, Innovators | Visionairs
Best Audience:
Csuite/ Executives, Managers/ Supervisors, Young Professionals/ Young Talent
Travels from:
Belgium
Language:
English, Dutch
Fee range:
Price on request
Topics
The Future of retail
Why did Mexx and others perish? What is Amazon thinking? Surviving as a small retailer. Get a clear overview of what causes this domino effect of bankruptcies, what you should do to comfortably survive and how brands can connect with the “New Consumer”.
Retail has a permanent new face
How can brands and retailers survive in the future of shopping? Day after day, they need to prove their added value to increasingly difficult shoppers. But how can they do this, now that Alexa and your smartphone already put together your shopping list and automatically provide you with meals for the whole week? Retail, as we have known it for centuries, is dead. Economic, demographic and technological developments have killed it. Or, rather, have made it unnecessary. Traditionally, it was the role of shopkeepers to buy products in large quantities and then sell them in smaller, more manageable quantities (de- and re-bundling), allowing these products to be brought closer to people, their customers.
Future of the Consumer’: demographic shifts – or earthquakes
People, of all ages and in all markets, have never been so free to establish their own identity. This means that their patterns of consumption are no longer determined by traditional demographic segments, like age, gender, location, income, family status, etc. There is a new wind abroad, which disregards the pigeon-holed thinking of the past. The traditional idea of ‘settling down’ and starting a ‘nuclear family’ - job, house, marriage, children - has lost the universal appeal it once had. Nowadays, it is even possible to experience more than one phase of life at the same time!
‘Future of Technology’: all things internet
Online, offline, mobile, in the flagship store, at the multi-brand boutique... None of it makes a difference. The consumer no longer thinks in terms of channels; all he thinks about is the desired end result. He makes no distinction between the diffe- rent means that can lead him to that result. For this reason, it is pointless to talk about ‘omnichannel commerce’. From now on, all retail is by definition omnichan- nel. Full stop. As such, each brand must become a series of touchpoints with the customer. Technological developments have made this an unavoidable ‘must’. Also full stop. Nowadays, there is only a single channel: the customer channel.
'Future of the Store’: experience has many meanings
The verticalization of retail is crippling the horizontal retailers and worldwide online competition is slowly strangling the smaller physical outlets. The number of empty shops in the high streets continues to increase, further impoverishing the cityscape with each passing month, while customers continue to ‘showroom’ to their heart’s content. Does physical space still have a value in retail? Of course, it does - but it needs an update. The shops where you have to fight your way between rack after rack of goods, before dumping your overfull shopping basket next to a till operated by a surly cashier are certainly gone forever. And probably a good thing, too! We need to convert the classic sales space into a meeting place, stripped of everything ines- sential, where only service and experience remain. Human beings are social creatures in search of instant gratification. And that is what new retail must give them.
The Future of Retail’: everyone a niche
Tabula rasa: the disappearance of the role of the classic retailer gives creative entrepreneurs the chance to begin with a blank sheet of paper. Out-of-the-box think- ing is no longer just a bonus. If the whole box has been flattened, it becomes a necessity. Because the pace of change is increasing dramatically and competition can mate- rialize from almost anywhere in the world, it is no longer enough - as it was in the past - to change the course of your ship gradually. If you fail to innovate in time, fail to acquire a new dominance, you will be pushed aside without mercy. In today’s markets, there is no second place. ‘The winner takes it all...’ (to borrow from ABBA) - and the loser isn’t even ‘standing small’ anymore - he disappears entirely. Nokia, Blackberry, Yahoo, HHGregg and many others have learned this hard lesson to their cost. Micro-multinationals are the new standard, rather than large and sluggish structures.
‘Future of the Supermarket’: will the supermarket survive the 21st century?
Supermarkets have essentially changed little since their big breakthrough in the 1960s. The stores got bigger, their assortment of products grew, and new technology made its appearance to speed things up, like the electric cash register, the scanning of bar codes and (later) self-scanning. There were also variations, both large and small, on the same supermarket theme, ranging from hard discount to hypermarket. But the basic concept remained essentially the same: customers were offered the possibility to do all their food shopping in a single visit under a single roof at low prices never previously seen, now made possible by cost management and economies of scale.
Everyone is a retailer
In place of a customer journey, where the shopper begins with a need and ends with a purchase, in years to come people and (retail) brands will be more or less in constant contact with each other for micro-moments. We are evolving towards a marketing model where brands circle around people instead of consumers, as they used to be defined, circling around brands. In the future of shopping, these clearly defined roles in the current value chain will become blurred. Both the customer journey and the value chain will be much less linear. Everyone will be able to fill the role of retailer, designer, producer, and shopper.
Media
Books
The Future of Shopping (NL, FR, EN)
Why did Mexx and many other perish? What is Amazon thinking and how can smaller retailer survive? Jorg Snoeck and Pauline Neerman explain it all-in a bold, visionary and decisive manner. Get a clear overview of what causes this domino effect of bankruptcies, what you should do to comfortably survive and how brands can connect with the “New Consumer”. This is a book that cannot be left out of your to read pile if you are part of the retail industry!
The Future of Shopping (Chinese Version)
Why did Mexx and many other perish? What is Amazon thinking and how can smaller retailer survive? Jorg Snoeck and Pauline Neerman explain it all-in a bold, visionary and decisive manner. Get a clear overview of what causes this domino effect of bankruptcies, what you should do to comfortably survive and how brands can connect with the “New Consumer”. This is a book that cannot be left out of your to read pile if you are part of the retail industry!
News
Captain of Retail: Blog of Jorg Snoeck
The latest retail trends, forecasts and expert opinions all in one place.
Reviews
Bob Phibbs
The Retail DoctorUsing keen observations, Snoeck points the way to retailers who are already defining the trends and will be table stakes for anyone in retail in the near future.
Wouter Kolk
CEO Europe & Indonesia, Ahold / DelhaizeTechnology will bring everyone together and provide never-before-seen opportunities. We cannot escape the future, but whoever who listens to the keynote of Jorg is ahead of the pack!
Dirk Van den Berghe
Executive Vice President Walmart Inc - Regional CEO Asia and Canada, Walmart IncAs Snoeck puts it very aptly, the retail industry is about to change more in the next 10 years than over the past 100 years. These changes are already manifesting in countries like China, the US & Japan, where a lot of traditional retailers threaten to miss their window.