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Daan Schmidt

Most businesses waste an enormous amount of money on marketing. The StoryBrand Framework is Used by the World’s Top Brands.

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About Daan Schmidt

Daan Schmidt is the founder and co-owner of StoryBrand Nederland BV and co-owner of Buzzlytics BV/Schmidt Communicatie that grew within 5 years into a company with customers in 16 countries.



Business | Management | Strategy, Marketing | Sales | Service, Public Speaking | Storytelling

Field of Speaker:

Entrepreneurs, Business Leaders, Authors

Best Audience:

Csuite/ Executives

Travels from:



Dutch, English

Fee range:

from $5000 up to $7500


Clarify Your Message & Customers will Engage

When you clarify your message, customers engage. But if you're message is confusing, customers ignore you. In the Clarify Your Message keynote Daan Schmidt walks through the StoryBrand Framework and helps you understand how you can invite customers into a story. The keynote is based on his book Building a StoryBrand which has inspired over 900k business leaders all over the world. How a clear message can grow your business. Many companies make a crucial mistake in their marketing: their message is not clear, so that their potential customers do not understand what they can do for them. And that mistake literally costs them millions of euros in turnover. In a world where we receive 3,000 marketing messages a day, it is crucial that companies are heard and seen. Why? Because people don't buy the best products or services, but the ones they can understand the quickest. How do you do that? The StoryBrand Framework is changing the way you talk about your company, and probably the way you do business. Every year with StoryBrand, we help thousands of companies stop wasting money on marketing and grow by clarifying their message. This framework will work for you, no matter what industry you work in. StoryBrand is a paradigm shifting marketing method. It helps you to really clarify your message and to phrase it in such a way that the customer immediately understands what your product or service can do for him. You can then apply that strong and unique message in all your marketing communications. From your website and social media to your quotes and presentations.

Close More Sales: How to Write a Million Dollar Follow-up Email

Daan can speak to your entire corporate sales team and train them to invite customers into a story. Right there in the room, Daan will share how to follow up with customers by writing a powerful email that will close more sales. Often, millions of dollars of sales are closed in the first 24 hours after Daan delivers the keynote. In fact, if your sales team doesn’t close more in sales than you paid Daan to speak, within the first month, Daan offers his speaking honorarium back to you without hesitation. And by the way, he’s never had to offer anybody their money back.

The StoryBrand Marketing Checklist Keynote

This keynote is for every entrepreneur and marketing professional who wants to grow his or her business. This keynote will show you how to create and implement a sales funnel to drive more traffic to your business and increase sales. Every day your business loses sales opportunities unless you have a clear path to attracting new customers. Fortunately, you don't have to reinvent the wheel yourself. Based on the proven principles of StoryBrand, this is a 5-part checklist for your marketing and sales. The ultimate resource for marketing professionals and entrepreneurs to create a sales funnel to communicate their message in the market. -> Discover the 3 stages of customer relationships -> How to create and implement a marketing plan you will never regret -> How do you create a sales funnel that attracts the right customers. -> The power of email and how to create campaigns that really work -> The 5 components that should not be missing from your website

The Customer is the Hero KEYNOTE

A Storytelling Framework for Sales Invite your customers into a story that makes their lives better. Sales isn’t about convincing people to buy your product. It’s about inviting your customer into a story where their problem gets solved. If you have a product that makes people’s lives better, selling it should be easy and feel genuine. The Customer is the Hero Sales Framework will help you stop thinking about selling and start focusing on solving people’s problems. The key? Create a million-dollar sales pitch that doesn’t feel like selling at all. Sell More By Using a Proven Story-Based Framework We’ve all been victims of bad sales experiences. From getting bullied into buying a product you don’t need to getting stuck on a pushy sales call, nobody likes being forced into a purchase. The Customer is the Hero Sales Framework will change everything you thought you knew about sales. StoryBrand has helped thousands of businesses create a clear marketing message using the power of story. Now, The Customer is the Hero Sales Framework helps you use the same proven principles in your sales conversations. Stop guessing at what works and losing deals and start using the power of story to close more sales.



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Femke Hogema

Founder & CEO , Profit First The Netherlands

StoryBrand works! In my opinion, the StoryBrand method should be the starting point of everyone's marketing. The framework helps you communicate your message in such a way that your customer understands and feels attracted to you.

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Michiel Hordijk

CEO, IMK Instituut Midden- en kleinbedrijf

With StoryBrand's groundbreaking method, every entrepreneur can immediately improve the results of his or her marketing. I advise every entrepreneur to buy this book, not only for themselves, but also for their online marketing advisor.

Daan Schmidt