Daan Schmidt

Clarify Your Message & Customers will Engage

When you clarify your message, customers engage. But if you're message is confusing, customers ignore you. In the Clarify Your Message keynote Daan Schmidt walks through the StoryBrand Framework and helps you understand how you can invite customers into a story. The keynote is based on his book Building a StoryBrand which has inspired over 900k business leaders all over the world. How a clear message can grow your business. Many companies make a crucial mistake in their marketing: their message is not clear, so that their potential customers do not understand what they can do for them. And that mistake literally costs them millions of euros in turnover. In a world where we receive 3,000 marketing messages a day, it is crucial that companies are heard and seen. Why? Because people don't buy the best products or services, but the ones they can understand the quickest. How do you do that? The StoryBrand Framework is changing the way you talk about your company, and probably the way you do business. Every year with StoryBrand, we help thousands of companies stop wasting money on marketing and grow by clarifying their message. This framework will work for you, no matter what industry you work in. StoryBrand is a paradigm shifting marketing method. It helps you to really clarify your message and to phrase it in such a way that the customer immediately understands what your product or service can do for him. You can then apply that strong and unique message in all your marketing communications. From your website and social media to your quotes and presentations.